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Industry Trends
Henan Derong Halal Food Industry Chain: Value and Market Position
We directly supply products to core food-producing regions such as Guangxi, Henan, and Yunnan, achieving a domestic market share exceeding 30% and building a comprehensive supply network centered on offline channels.
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2025
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Henan Derong Halal Food’s Product System and Technological Advantages
In the halal food industry, the integration of online and offline channels is becoming a new sales trend. With the widespread adoption of the internet and shifting consumer habits, halal food companies are actively establishing online channels while simultaneously strengthening their offline strengths to build an omnichannel sales network.
Local specialty meat products are leveraging e-commerce channels to enter the national market.
Across the vast expanse of China, regional specialty meat products shine like brilliant pearls, radiating their unique charm.
Exports of halal food are growing, and its recognition in overseas markets is increasing.
In recent years, China’s export trade in halal food has shown a remarkable growth trend, and its recognition in overseas markets has been steadily increasing.
Derong Food is a large-scale halal beef enterprise.
Henan Derong Halal Food Co., Ltd. is one of China’s leading canned meat product enterprises, founded in 2011. In early 2019, the company established its presence in the Minquan County High-Tech Development Zone, located in the central section of Industrial Avenue within the Minquan County Industrial Cluster Zone in Shangqiu City, China.
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What’s the difference between halal beef and regular beef?
The core differences between halal beef and regular beef primarily lie in three aspects: religious culture, slaughtering methods, and quality management.
Competition in the casual meat snack market is intensifying, making brand differentiation crucial for breaking through.
Currently, the leisure meat snack market continues to gain momentum, attracting numerous companies to enter the space and intensifying market competition. Traditional snack giants are steadily expanding their meat snack product lines.
Fluctuations in beef raw material prices are putting downward pressure on costs for downstream manufacturing companies.
Since 2024, domestic beef raw material prices have experienced significant fluctuations, putting sustained pressure on the costs of downstream manufacturing enterprises.